What “private label” means for pet urns.
A private label urn is a catalogue urn with your logo, finish and lid treatment — not a new product. The tooling already exists. What changes is the artwork and a small batch of finish variations. The cost saving over ODM is significant; the cost saving over catalogue is modest but real.
Decisions to make before the brief.
- Logo placement. Lid vs base vs outer sleeve. Each carries a different finish cost.
- Finish family. Light oak, walnut, dark oak, painted matte, lacquered. Two finishes is the practical minimum for a 12-month SKU set.
- Lid treatment. Slide lid, hinged lid, screw-bottom lid. Each behaves differently at the family’s home.
- Engraving optionality. A disc-engraving service in your facility or at the supplier’s — both are feasible at modest minimums.
- Outer packaging. The kraft box, the printed sleeve, the tissue paper. Decide these with the certificate folder — the family sees them together.
Where the costs sit.
The lid treatment change is usually the largest single cost on a private label urn project. The base mark is the smallest. Outer packaging cost equals the inner product on a small-volume run.
A simple rule: if the per-unit cost of your private label urn is close to the catalogue product, the artwork is doing most of the work. If the per-unit cost has jumped meaningfully, a finish change has been included — verify it before signing.
A short lead-time plan you can borrow.
- Week 1 — finalise the artwork (logo + sleeve) and the finish family.
- Week 2 — supplier samples shipped; review against an existing reference urn.
- Week 3 — proof sign-off on the artwork and the finish reference.
- Week 4–8 — production run at the chosen minimum.
- Week 9 — in your warehouse, ready for the supplier’s evidence pack to be filed against the SKU.
Closing position.
Private label is the lightest, fastest Private Label route in B2B aftercare. Most services should start here before considering OEM on a unique product.
Products most often put on a private label brief.
Urns and packaging that take finish and branding cleanly across a run.
Start with two finishes and a printed kraft sleeve.
We’ll send artwork templates and a per-unit price based on the urn finish family and the run you need.
Open the Private Label page →